Leadership - John Failla, CEO
John Failla, CEO of Tesoro Events, has a wealth of management experience as both a Publisher and Event Organizer, including responsibility for face to face events, business publications and emedia products serving the retailing, technology, entertainment, jewelry, hospitality design, photography, military, packaged goods, and media markets. In his current role, John continues to explore, study, and evaluate emerging business to business media models.
Prior to starting Tesoro Events in 2007, John spent six years as Group President at VNU (Nielsen) Exhibitions where he was responsible for trade shows, publications and online services serving several markets. During his tenure at VNU, John was recognized for his entrepreneurial leadership and was responsible for the development and successful launch of numerous tradeshows and conferences.
Before entering the tradeshow business, John was President of the Retail Group of VNU Business Media and Vice President Retail Media at Bill Communications. While in these roles, John developed and spearheaded the successful launch of a series of trade shows under the "eRetailing" brand in North America and Europe.
Prior to joining Bill Communications, John spent fifteen years at Lebhar Friedman, Inc. where as Vice President Publisher of Discount Store News, he developed and successfully launched the DSN Conference Group
John began his career in Procter & Gamble's sales management program where he learned the fundamentals of consumer products marketing and sales management.
An authority on business media brand development and launching events, Failla has been a featured speaker at domestic and international conferences during the last ten years
delivering presentations on media brand development and launching events.
Failla is a member of American Business Media, the Society of Independent Show Organizers, the International Association of Exhibitions & Events, the Healthcare Exhibitors Association and ASAE & The Center.
Contact John and schedule a Discovery Meeting to discuss your opportunities for creating value with events.
The Tesoro Events Network - The Power of TEN
Your situation is unique. The Tesoro Events Network has been established to provide the most effective and efficient mix of resources based on your unique needs. To ensure that you receive exactly what you need and only what you need, a comprehensive network of relationships and resources covering all functional areas of physical and virtual event execution is in place to address your needs. The Tesoro Event Network delivers specialized support so you don't have to add headcount.
Your engagement with Tesoro Events will feature a customized blend of resources based on your unique needs including:
- Webinar and virtual event platforms
- eLearning tools
- Market Research - Launch feasibility and show satisfaction studies
- Venue selection and management
- Event operations and logistics
- Attendee marketing
- Exhibit and sponsorship marketing
- Registration & lead retrieval
- Event Technology including website development and matchmaking
- Housing, Travel, and Destination Management
What's Tesoro?
"Tesoro" means treasure in Italian and Spanish. Our goal is to deliver exceptional value to both event organizers and event participants by driving growth on existing events and creating new events. The treasure for event organizers is found in the superior financial dynamics of successful events, while attendees and exhibitors realize superior value from the productivity and effectiveness of our events.
Contact us now to schedule a Discovery Meeting and learn more about how Tesoro Events can help you find treasure in events.
Tradeshow and Conference Launches
At VNU (Nielsen) Exhibitions:
HD Boutique
JA Special Delivery
Signature Salons
The VNU Fine Jewelry Retailing Summit
Couture Diamond Leadership Conference
At Lebhar Friedman, Inc:
Doing Business in Mexico Study Tour
The Coming Boom in Online Retailing
Doing Business with Kmart, Wal-Mart & Target
Delivering Presentations
"Leveraging Virtual Events" - Folio Magazine Event Strategies Conference, March 2009
"Innovations in Attendee Marketing" - ABM Events Summit, February 2009
"The Face to Face Experience" - FIPP / ABM B2B World Conference, September 2008
"Cashing in on Your Magazine's Brand" - ABM Top Management Meeting, October 2007
"Getting into the Events Business - Build or Buy?" - ABM Executive Conference, May 2007
"Bringing Brands to Life" - ABM Executive Conference, May 2006
"Decoding the Launch Process" - VNU Expositions Executive Meeting, February 2004
"Integrating Business Magazines and Tradeshows" - M2 Executive Conference, March 2001
"Unleashing the Power of Your Brand Franchise" - ABC Convention, November 1996 Toronto
