Tesoro Events in the news...
The beauty of face-to-face
June 1, 2007
Two ABM Spring Meeting sessions explore trends in b-to-b trade shows and events
http://www.btobonline.com/apps/pbcs.dll/article...
Events must provide value for attendees, exhibitors
November 7, 2007
With face-to-face events expected to continue to produce strong growth, b-to-b media companies have more options than ever before – from gala awards programs to intimate conferences, from massive expos to virtual trade shows.
http://www.nxtbook.com/nxtbooks/crain/abm110707/ (see page 3)
November 26, 2007
This week's ABM Video Network broadcast features an "in-person" sit down with John Failla, president of Tesoro Events.
Click here to view video
Face-to-Face Report: Driving Events Expansion in the Digital Age
February 2008
A State of the Industry Q&A with John Failla, President of Tesoro Events
http://view.exacttarget.com/?j=fe681574776003797515...
New Event Launches: Managing The Risk
May 2008
Association Convention & Facilities Magazine: ViewPoint - Event Planning by John Failla
http://acf.themeetingmagazines.com/acf/20080405ViewPoint...
ABM Guest Feature: Anchored Events Drive Attendance, Revenue
August 5, 2008
John Failla shares his personal experience in turning around unprofitable events.
http://view.exacttarget.com/?j=fe5915767d6c01747515... (scroll down)
Face-to-Face Report: Face-to-Face Success Strategies, Straight from Global Leaders
August 2008
ABM/FIPP B-to-B World Conference tackles events profitability 365 days a year
http://view.exacttarget.com/?j=fe5e15767c61017e7417...
Face-to-Face Panel Dishes on Keys to Event Success
at the ABM/FIPP B-to-B World Conference
September 2008
John Failla, president of Tesoro Events, kicked off Monday afternoon at the ABM/FIPP B-to-B World Conference with his secrets for cashing in on your event 365 days a year.
http://view.exacttarget.com/?j=fe6715777360047c7014...
