Tesoro Events in the news...
Welcome to NYPCMA new member John Failla!
June 2009
A self-described "corporate refugee," now CEO of his Scarsdale-based company
Tesoro Events, John advises organizations on the role that virtual events can play to enhance current business and stimulate new business for the corporate and association markets and beyond.
http://archive.constantcontact.com/fs087/1102382266...
Face-to-Face Panel Dishes on Keys to Event Success
at the ABM/FIPP B-to-B World Conference
September 2008
John Failla, president of Tesoro Events, kicked off Monday afternoon at the ABM/FIPP B-to-B World Conference with his secrets for cashing in on your event 365 days a year.
http://view.exacttarget.com/?j=fe6715777360047c7014...
Face-to-Face Report: Face-to-Face Success Strategies, Straight from Global Leaders
August 2008
ABM/FIPP B-to-B World Conference tackles events profitability 365 days a year
http://view.exacttarget.com/?j=fe5e15767c61017e7417...
ABM Guest Feature: Anchored Events Drive Attendance, Revenue
August 5, 2008
John Failla shares his personal experience in turning around unprofitable events.
http://view.exacttarget.com/?j=fe5915767d6c01747515... (scroll down)
New Event Launches: Managing The Risk
May 2008
Association Convention & Facilities Magazine: ViewPoint - Event Planning by John Failla
http://acf.themeetingmagazines.com/acf/20080405ViewPoint...
Face-to-Face Report: Driving Events Expansion in the Digital Age
February 2008
A State of the Industry Q&A with John Failla, President of Tesoro Events
http://view.exacttarget.com/?j=fe681574776003797515...
November 26, 2007
This week's ABM Video Network broadcast features an "in-person" sit down with John Failla, president of Tesoro Events.
Click here to view video
Events must provide value for attendees, exhibitors
November 7, 2007
With face-to-face events expected to continue to produce strong growth, b-to-b media companies have more options than ever before – from gala awards programs to intimate conferences, from massive expos to virtual trade shows.
http://www.nxtbook.com/nxtbooks/crain/abm110707/ (see page 3)
The beauty of face-to-face
June 1, 2007
Two ABM Spring Meeting sessions explore trends in b-to-b trade shows and events
http://www.btobonline.com/apps/pbcs.dll/article...
