Columns & Articles
Producing your first virtual event: Six Steps that can boost your chances of success
By John Failla, CEO, Tesoro Events
Reprinted with permission from Folio Magazine – June 2009
Confessions of a virtual events skeptic
By John Failla, CEO, Tesoro Events
Reprinted with permission from Folio Magazine – March 2009
Credit Tsunami Washes Out Event M&A Activity
By John Failla, CEO, Tesoro Events
Reprinted with permission from min's b2b - November 17, 2008
Your Evolving b2b Media Portfolio: The Role of Events
By John Failla, CEO, Tesoro Events
Reprinted with permission from min's b2b - September 8, 2008
Anchored Events Drive Attendance, Revenues
By John Failla, CEO, Tesoro Events
Reprinted with permission from min's b2b - July 14, 2008
Face to face media is evolving to more targeted and focused events
By John Failla, CEO, Tesoro Events
Reprinted with permission from min's b2b - June 2, 2008
Managing Risk in a New Event Launch
By John Failla, CEO, Tesoro Events
Reprinted with permission from min's b2b - May 5, 2008
The potential of virtual events is yet to be realized
By John Failla, CEO, Tesoro
Reprinted with permission from min's b2b - March 17, 2008
Managing event launch risk with a solid plan.
By John Failla, CEO, Tesoro
Reprinted with permission from min's b2b - February 11, 2008
Where can I find ideas for new events?
By John Failla, CEO, Tesoro
Reprinted with permission from min's b2b - January 07, 2008
Am I committed to Face-to-Face events?
By John Failla, CEO, Tesoro
Reprinted with permission from min's b2b - December 10, 2007
The Events Imperative – Should I Launch One?
By John Failla, CEO, Tesoro
Reprinted with permission from min's b2b - Nov 19 2007
