Associations that produce events face a unique set of challenges. We can help you reinforce your leadership and drive growth.
Your annual meeting & exposition is a major source of non-dues revenue and a substantial contributor to association income. You've seen niche events launched by entrepreneurs and others chip away at your annual event and you're concerned about additional exposure. You hear your members talk about the changing nature of their business while sensing "sameness" in your events. While new events stage successfully in your market, you haven't launched a new event in some time. Your ability to focus on innovation and developing new events is limited as your people are fully occupied managing existing events. You clearly need experienced outside help to drive innovation on existing events and launch new events. Whether your goal is to drive growth and innovation on existing events, launch new face to face events or produce your first virtual event, Tesoro Events can help. Our services include:
Contact us today to schedule a Discovery Meeting and learn how Tesoro Events can help.
Using a proven process to identify potential event launch opportunities, we will work with you to methodically identify potential event launches driven by current audience and exhibitor needs.
Contact us today to learn more about how our system of developing new events can help you create value with events.
We will take your event launch idea and evaluate numerous event business models to determine which one delivers the closest alignment with market needs. Once the model is developed, we will work with you to gauge the intent to support of both targeted attendees and marketers.
Contact us today to learn more about how our system of developing new events can help improve your probability of success.
Following event model development and concept testing, we will construct a comprehensive business plan for your event launch utilizing proven tactics to both maximize your probability of success and manage the major risk factors associated with event launches.
Contact us today to learn more about how our launch plan development process can help you manage the key risk factors in launching events and improve your probability of success.
We will develop an analysis of your event including key audience and exhibitor segments to determine where and how you are likely to be attacked by a competitor. In addition, we will make specific recommendations to help you solidify your position against identified attack scenarios.
Contact us today to learn more about how our "Attack Me" vulnerability assessment can help you reinforce your position and drive revenue growth.
Remaining relevant over time is one of the greatest challenges for event organizers. Our "Fresh start" analysis will identify opportunities for driving revenue growth from innovation based on our assessment of both your market and your event.
Contact us today to learn more about how our "Fresh Start" analysis can help you drive revenue growth with innovation.
We will conduct an analysis to benchmark your staff structure, operations and processes against industry best practices. A specific set of recommendations will be made with the goal of helping you drive revenue growth and operate more efficiently.
Contact us today to learn more about how our Organizational Review can help you drive revenue and reduce expenses.
Utilizing best practices in the emerging world of virtual trade shows, we will develop a comprehensive plan for your virtual trade show to both maximize your probability of success and manage the major risk factors associated with virtual trade show launches.
Contact us today to learn more about how you can create value by adding virtual trade shows to your portfolio of products.
